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close. LinkedIn profile The Information Architecture Conference © 2020, What is Past is Prologue: Christina Wodtke and Jesse James Garrett in Conversation (2015 Main Conference Talk), The Architecture of Advocacy (2014 Main Conference Talk), Social Architecture: From Strategy to Success Metrics (2010 Pre-Conference Workshop). So what about plot? but has a bad case of nihilism (inner conflict). Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers. The workgroup is a proto-team.It’s a group of individuals working separately, coordinated by a boss. When the conflict is external, it’s mostly a function of plot to provide interest. Past roles: co-chair and speaker Our brains have evolved to pay attention to stories about struggles, because they hold secrets to our survival. In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley’s hottest companies to answer those questions. Multiple plots woven together makes the whole story becomes not only unique but very compelling. In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley’s hottest companies to answer those questions. You can use these tools any time you are worried people don't care. Annie is a poor orphan living in cruelly run orphanage in the depression when few would-be parents can afford another mouth to feed. Join Mind the Product. Everyone seems to be redesigning. Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. Ocean’s Eleven and Lord of the Rings have remarkable similar structures. As well, ... More from Christina Wodtke 30 articles. Recently, we conducted an interview with the renowned author and OKR coach, Christina Wodtke. Someone near you gasps. There is one truly compelling shape to story that will cause people to engage with your ideas. Stand by Me, Catcher In the Rye, The Devil Wears Prada. She states in her Twitter posts that she was born in 1966 in Iowa. The struggle is always about them being separated. Naive person has the world teaches them a hard lesson, and they become a better person for it. The … The OKR approach to setting goals has been used at Google, Zynga, General Assembly and beyond and is spreading like wildfire across successful Silicon Valley companies. Act Three has the protagonist make it make sense again. 7 min read. Let’s look at a few. The resolution is about binding them more tightly together than ever. And when it can’t get any worse, make it worse before it gets better. She is choosing Kansas over Oz?) Find all the references in the companion blog post. I’ll be continuing to document plots against the curve, and will publish on twitter as I go along. I believe that plot is actually the events and types of characters you put on the curve. Orginally published on my blog,  eleganthack.com, “Perhaps because polish is so visible, many people erroneously believe it to be the most important part of writing. In this episode of The Product Experience, lecturer & author Christina Wodtke joins Randy and Lily to talk about leading teams to success. Are you also wondering how much money is Christina Wodtke making on Youtube, Twitter, Facebook and Instagram? Her books include Information Architecture: Blueprints for the Web, Radical Focus, and Pencil Me In: The Business Drawing Book for People Who Can’t Draw. If you want your audience to sit spellbound through your story, you need conflict. Return home changed and don’t pass go. A vivid place has details. I’ve seen these referred to as the black moment and the realization, and the crises and climax. They want it so bad. Too many details and the story gets bogged down: “exposition is the enemy of narrative. But polish is merely the plaster on the walls of structure.The proof is in the window of the bookstore down the block. Harry Potter (Sorcerer’s Stone): Wants to stop an evil wizard (like you do) because he wants to protect his new-found home (don’t we all) but he’s regarded as a kid and people don’t take him seriously (external conflict). Do you want people to listen to your presentations? As well, I’m doing a workshop on Story at Fluxible in the fall. The display of current best sellers no doubt contains several titles by tin-eared pop novelists who wouldn’t recognize a graceful sentence if it asked them to dance. If you want to use Story in product design, check out my pal Donna Lichaw’s work. I love good story, and hope you use this information to make better ones in your presentations, reports and even… gasp… in that novel you’ve been meaning to write! This keeps the brain riveted. Ten? We do want to know how it all turns out, we do want loose ends tied up. Check and check. 0:28 – Introduction of Christina Wodtke. to be with people she loves (that, I get) but Oz is a tricky place to navigate (external conflict). A speculative place of Des Moines and speculative time of 3 PM gives Aquarius rising. 10 Tips for Mastering OKRs. She trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. It looks like this: Get it wrong, and the entire story falls apart. An accent, a physical anomaly or a quirk paints a picture of a rich and storied past. 4:03 – How we live our goals is more important than the goals themselves. It’s not about to-do lists and accountability charts. Jim Butcher, author of the Dresden files, often will have an early crises where you are convinced things cannot get any worse. Three is best, some one to watch the customer and step in if … Three acts, seven points, circle, diamond and arc, If you name a story diagram, I’ve got it. The biggest OMG moment was when I watched Kendall Haven’s video on the science behind story. A customer service “team” or a group of … Find all the references in the companion blog post. In this case, they do not return home changed but rather move into a new life that fits their changed self. https://www.theiaconference.com › person › christina-wodtke Christina Wodtke is a professor at Stanford University, an author, information architecture pioneer, and leadership development coach with over 20 years of experience that has included past work with LinkedIn, MySpace, Zynga, Yahoo! The likes of Jean Auel and Tom Clancy sell books by the millions because they understand story structure, a point that’s lost on the critics who savage their syntax.” –Jon Franklin. You can change your cookie choices and withdraw your consent in your settings at any time. Health Metrics Team Health Code Health Customer Satisfaction Revenues Team Health: Distributor satisfaction Health: Org Health Yellow Green Team struggling wit… The character needs a goal, a motivation and a conflict (GMC). A hero could be rescued by luck, a partner, another hero… but modern audiences strongly prefer stories where the protagonist helps herself. See our, Storycraft: The Complete Guide to Writing Narrative Nonfiction, Kurt Vonnegut, How to Write a Great Story, A Unified Theory for Designing Just About…, How I Learned to Stop Worrying and Love…. A resolution can be too long, as in Return of the King where I counted about five endings last viewing. I’m hearing that this book is actually being given as a present for the holiday season! Christina is an author, lecturer at Stanford, and speaker who teaches techniques to create high performing teams. Which means Quest and Heist are closely related if not the same. The crises usually revolves around betrayal– lying, cheating — and the climax shows it was a misunderstanding or we get atonement. His eyepatch covers a scarred eye that tells us he’s see real action. Christina is the author of four books, including Radical Focus and The Team that manages itself. Campbell? But it’s not just for setting! OKRs (or objectives and key results) are a powerful management tool that can help teams steer themselves toward more … Christina Wodtke's Blog. In that episode of Le Podcast, I had the great pleasure to receive Christina Wodtke. The waiting crowd quiets as it watches this display of illumination. Things must get steadily harder, and as your protagonist grows more competent, the challenges get worse. The secret of the three act structure is they are not of equal lengths. His books keep me up past midnight every time I read them. Working the Weekly 1:1. They can return home changed, but more often they move to a new life they have earned. 1. Since I first started writing about OKRs seven years ago, I have had a lot of companies reach out to me for advice. https://designyourthinking.com › productivity-hacks-cwodtke as well as founding 3 startups. A few brief thoughts on maps, models, canvases (for Christina Wodtke who asked about this on Twitter).. Let me start by saying that definitions should always be provisional and based on context. We have been telling stories for over 300,000 years. Dorothy Gale (Wizard of Oz): Wants to go home (really? Seven? That’s a mistake. July 4, 2020. As well you can weave them together to make subplots in further increase tension. But Act two is the good part. Christina is an author, lecturer at Stanford, and speaker who teaches techniques to create high performing teams. I’m pretty sure Ocean’s Eleven is actually a quest story. Don’t natter on while the audience’s mind is drifting. Apple’s OS7, Slate, new features on Twitter, Google, the Yahoo logo (and much of Yahoo) —… In both cases, the subject was one I cared about, but more people think is dull or obscure. This isn’t a job that product managers should have to do, but like many other tasks, “if it ain’t happening, you’ve gotta fix it.” A small child claps his hands with glee at the sight.”  Erin Morgenstern, The Night Circus. These have both been some of my highest clicked writing ever. You can argue my arc is the ur-plot. MySpace's new user homepage "prominently displays the activity stream and makes sharing and discovering new content easier than ever," said Christina Wodtke of the social networking site. For more information, see our Cookie Policy. ♬ Listen to this Story or Read it. Some people may find the arc constraining, but I find it freeing. Freytag? The hero grows and becomes better because of it, and via new understandings becomes competent. Among the many jobs product managers perform, team coordinator is often added to the list. But be careful! Three of Haven’s eight elements are about that: Conflicts & Problems, Risks & Dangers and Struggles. Many new writers grow fond of their characters and have a hard time putting them hell. Even though there were no literal pictures, as in The Night Circus or Swimming to Cambodia, you’d swear you saw the story happen? The goal can be alien to your audience, the motivation must be shared by them, and the conflict creates struggles that increase engagement. There have been a bunch of articles lately from designers on product management in the Silicon Valley. Don’t pet the big kitty. I was like, "Oh, product managers have all the power. Twitter: @cwodtke. So much great literature and super awesome TED talks follow this shape precisely, and thousands of unique stories have been told. It’s making me slightly crazy, so I’m going to write a short and sloppy essay from my perspective. Nick Fury in Avengers is a great example. Christina is the author of “Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results” and has helped many companies implement the Objectives and Key Results (OKR) goal setting methodology. Interest grows with every additional conflict, but once the hero figures out the solution, our fascination collapses. Christina is the author of four books, including Radical Focus and The Team that manages itself. You see he’s a scientist and storyteller who got a DARPA grant to study the body’s reaction to story. ‘R adical Focus..’ by Christina Wodtke introduces the concept of OKRs — Objectives and Key Results — these are a process for identifying the most important goals for an organisation and aligning objectives towards achieving them alongside measurable targets that can be regularly reported upon. Liz Danzico Genre? The struggle tends to involve “they got it!” “No they don’t” “Ok, now they got it!” “Or not so much.”. Act two turns it upside down. Christina Wodtke, my OKRs colleauge, design expert, and overall amazing person published a highly readable OKRs book in a narrative style earlier in 2016. His eight elements that create engagement mapped to the wisdom of the best-selling authors. You need a good inciting incident to move your protagonist to action. (posted 22 Oct. 2015) . 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