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pestle analysis of airtel

must consider the following social factors to conduct macro-environmental analysis: Changes in demographic patterns like aging population, migration trends and socio-economic variables have paramount importance for international business organizations like Airtel. IEEE. Marketing and human resource strategies in a traditional, patriarchal society with clearly distinguished gender roles will be different from societies with low gender stereotypes. As they are amongst the most important driving factor for globalization. Springer Berlin Heidelberg. The environmental standards, laws and regulations vary across different markets. Learn2drive Case Analysis. Airtel Distribution. to BHARTI Airtel along with recommendations for the future. In the Airtel PESTLE Analysis, the environmental elements affecting its business are as below: Airtel is working hard to contribute towards the environment. Strengths. Airtel already have tie up with foreign partner SINTEL which is going to help in investing more in infrastructure and latest technology to provide the best services to their … is present in different countries, each having own political tensions. A PESTLE analysis is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside. It is important for Airtel. Airtel. A detailed understanding of the economic environment can help Airtel. If Airtel. European Journal of Innovation Management, 16(3), 285-300. needs to consider the investments made by competitors on a micro and macro level to understand how new technologies influence the firm’s value chain and prevailing cost structure. It requires Airtel. Airtel. Exploring strategy. Developing a multi-criteria decision making model for PESTEL analysis. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation’s performance. A look at the PESTLE Analysis history and application reveals that this fairly new analysis is popular among project managers because it provides important data, feedback and information about the factors affecting business decisions. The ministry of telecom industry hiked FDI limits from 49% to 74% which enabled Indian promoters of telecom sector to spark off the competition and consolidation by selling their stakes to foreign entities. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. Ranging from political factors to environmental factors, each factor comprises various variables that influence the strategic decision making process of business organizations like Airtel. Airtel. Pestle Analysis of Airtel Bd In: Business and Management Submitted By AutoshiTanzim Words 2653 Pages 11. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. It is now recognised by marketing professionals that in the longer term survival and success … to adopt the niche marketing strategies. Similarly, it is important to understand the industry lifecycle stage. Our writers are all set to help you with Essay Homework. The organization should also carefully consider the interest rate and its influence on borrowing ability and attitude towards investment. It created an uproar in public and it outrightly rejected it saying it was against net neutrality. It plays a very important role in global trade and politics. Frequent changes in government policies harm business performance by increasing environmental uncertainty. Understanding the demographic trends, power structures, consumers’ spending patterns and shared beliefs can help Airtel. The first step in conducting a PESTLE analysis is understanding the PESTLE modelitself — in particular, the six categories. Airtel. This investment will also increase stakeholder satisfaction and expand the customer base due to enhanced brand image. estimate the growth trajectory of industry and organization. Registration No: 11700590. Understanding the impact of technology on firms’ business models. The advent of social media and e-commerce has encouraged online shopping behavior among customers. Airtel. It is the fastest growing telecommunication market in the world. Some examples of environmental factors that Airtel. A PESTLE analysis is used to scan various factors of interest for formulating strategic and marketing plans. Research show that telecommunication industry one of the most important factor towards any country development. Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regnér, P. (2011). (2008, December). should study how intellectual property rights are protected in the host country and make the business strategies accordingly. Yes, We Can Help! cannot enter a new market without studying in detail the legal environment and regulatory structure of the new consumer market. Inability to protect intellectual property rights can result in losing competitive advantage, which may weaken the positioning of Airtel. This model includes information about all factors that influence the company’s activity. (2009). Vikas Kumar. Finally, the exchange rate fluctuation can also influence the profitability and international trade. In 2008 International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. Technological 5. Research and development activities are highly important in an environment characterized by creative disruption. Airtel. Below are the economic factors in the PESTLE Analysis of Airtel: India is one of the most fastest growing economy of the world and by 2025 every people above 20 years of age will have mobile in their hands. PESTEL ANALYSIS OF AIRTEL IN NIGERIA. It is the largest cellular provider in India, and also supplies broadband and telephone services – as well as many other telecommunications services to both domestic and corporate customers. 24-27). It has diversified into home services, digital tv services and Airtel businesses. Airtel. Maruti Udyog. Thus, where Vodafone is an external entrant, Airtel is a leading nationwide player in India and the torchbearer of the telecom industry in India. How To Write A Proposal For A Research Paper? The health and efficiency of financial markets will determine Airtel.’s ability to raise the capital at fair prices. is also influenced by the extent to which the host country government has spent on core infrastructure development. The six broad categories of business variables that PESTLE analysis draws from are: 1. Similarly, high trade restrictions can make the business environment more complex by affecting the exports and harming relationships with foreign trade partners. Entering in markets where technological advancement has not reached the maturity means Airtel. The Porter’s Five Forces model can be used to analyse the industry in which Airtel operates, in terms of attractiveness through inherent profit potential. Airtel PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The business and marketing strategies are also influenced by migration. But on the other hand, they are running the risk of being dependent on some other companies which may affect its operations. Airtel. Reliance Jio PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Weaknesses in the SWOT analysis of Airtel. International business. The growing use of mobile phones and social networking sites must be considered when developing marketing and communication strategies. Airtel. It’s present in 20 countries, mainly in South Asia and Africa. Pest Analysis Of Airtel; Pest Analysis Of Airtel. 86 Bharti Airtel Limited Annual Report 2016–17 Management Discussion and Analysis FY 2017 closed on a transformational note. can benefit from it and invest in renewable technologies to ensure long-term sustainability. They say that Airtel will favour to those companies which will pay them higher money and reduces the speed of apps and sites which pay them less money. should develop local teams and develop local partnerships for understanding the societal attitudes and norms to tailor marketing strategies according to unique cultural context. Political environment of India. can take it as an opportunity and adopt green business practices to win the trust of stakeholders. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. PESTLE analysis is also referred to as PESTEL analysis. PESTLE analysis is a framework which is imperative for companies such as Airtel, as it helps to understand market dynamics & improve its business continuously. The international presence of Airtel. The observation of social class stratification is also important for Airtel. The economic and regulatory environment in a monopolistic or oligopolistic structure will be different from the monopolistic competition and perfect competition. Airtel. Moreover, after the entry of Jio, major merger and acquisition takes place in the telecom sector and now there are only 4 major operators in the market. Let our expert writers work on your assignments and essays, Based on 9,214 Reviews, Policies The names and other brand information used in the PESTLE Analysis section are properties of their respective companies. Outsourced Operations: Outsourcing operations helped Airtel in lowering its cost. The high interest rate will encourage the attitude towards investment and increase growth opportunities for Airtel. Growing tensions and instabilities in the global political environment can affect the Gold industry growth and limit the growth opportunities available to Airtel. This understanding helps to evaluate the criticality of external business factors for any brand. are influenced by the financial market efficiency as operating in highly efficient financial markets leads towards improved liquidity position and strengthened ability to enter new markets. The consumers’ spending patterns are influenced by their purchasing power of money. The growing environmental pollution coupled with technological advancement has compelled business organizations to adopt innovative recycling and waste management practices. Moreover, the business performance of Airtel. The GDP growth rate will determine the Airtel.’s ability to pursue its long-term growth strategies. Similarly, anti-discrimination laws (like equal employment opportunity) also need to be carefully studied when developing human resource practices as discriminatory suits against employer harm the organizational image and affect organizations’ ability to attract and retain the talent. Ignorance in this regard can cause undesired circumstances for Airtel., such as- hurting competitive advantage as a result of intellectual property rights violation and harmed organizational image due to violation of consumer/employee/environment protection standards. PESTEL analysis of India. Bharti Airtel has more than 65 million customers (July 2008). Multinational Corporation. Airtel. can take advantage of higher labor productivity. Subscribe Now To Get Your Discount Coupon *Only correct email will be accepted. Recently it has proposed the ‘Airtel Zero’ marketing platform where users are allowed to access mobile applications for free but the data charges will be paid by application providers. The data protection has become an important issue due to consumers’ privacy and security concerns. needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. Today, new products are developed quickly, and supply chain partners have also gained more power. The growth of mobile in India is tremendous and it brings in a great opportunity for Airtel to rope in the new mobile phone users to its networks. PESTLE Analysis of Airtel analyses the brand on its business tactics. Each society has distinctive norms and values that play an important role in shaping consumer behavior. Financial Ratios Analysis of Bharti Airtel Ltd. - The Key ratio of Bharti Airtel Ltd. Company, including debt equity ratio, turnover ratio etc. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Developing strategic business models and competitive advantage in the digital sector. In some societies, consuming the offered product is considered a status symbol, while, some people use the same products for functional aspects. design effective marketing messages and fulfil corporate objectives through informed PESTEL analysis. In a political context, the key to success in a dynamic international business environment is to diversify the systematic risks. By 2012, Airtel was the third largest telecommunication company in the world with more than 243,336 million subscribers. SWOT Analysis Bharti Airtel. to prioritize and focus on marketing the eco-friendly nature of their products over customary value propositions. The growing inequality in many countries is altering the power structure, which has serious implications for international business organizations like Airtel. through platform. SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the organization such as – marketing, finance, operations, management information systems and strategic planning. can leverage the opportunities offered by social media marketing to improve business performance. The growing environmental consciousness and changing climatic conditions have made ‘environmental analysis’ an important part of the PESTEL analysis. In such an environment, Airtel. When labor markets are flexible, Airtel. The presence at international stage increases the company’s sensitivity to changes in political environments of different countries. It opens up a new avenue of growth for the Airtel. should invest time on understanding the consumption motivations and social trends that define the consumption behavior. Airtel PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. Airtel has collaborated with the Odisha government to add 200,000 fishermen to its network to provide life saving alerts on floods, cyclones and any other natural calamities. Entering in countries with high taxation level will directly influence the profitability of Airtel. Pearson Education. Airtel has to regularly assure its customers that It will not sell its data to the third party without its permission. For instance, extreme weather conditions can increase the cost of operations and compel the Airtel. ~ 0.0 Page), (Approximately It has launched its digital innovation project – ‘Project next’ for which it will invest 2000 crore rupees in three years to bring digital solution to the market. to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. Sustainable business strategies and PESTEL framework. can increase the market share by focusing on emerging technological innovations. ~ 0.0 Page). can draw the negative response from media, environment protection groups, customers and the general public. A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political, Economic, Social and Technological environments that affect industries and companies. The marketing department of Airtel. Mittal School of Business. need to study data protection regulations to protect the customer data. Pest Analysis Of Airtel. It is important for Airtel. should carefully analyze the protests by pressure groups, social/environment activists and worker unions as such protests play an important role in the policy making process. It is also planning to share tower infrastructure with competitor’s mobile network which reduces the need for separate tower and helps in saving energy. The main purpose of PEST analysis is to provide the manager or head of the enterprise or company with information regarding the surrounding situation in the world that can be crucial for making decisions. Following technological factors can influence the business performance of Airtel. A well-developed infrastructure facilitates the business environment and increases the growth potential of the gold industry in the respective country. The global expansion strategies of the Airtel. must consider these factors to ensure compliance with consumer protection laws. Within PESTEL analysis, political factors exert a strong influence on the long-term sustainability and profitability of Airtel. Technological innovations like this can bring major transformations in the industry and reset the success rules for market players. The analysis is flexible, so organisations can use it in a range of different scenarios. Pest Analysis Of Airtel 1167 Words | 5 Pages. Quizzes test your expertise in business and Skill tests evaluate your management traits. PESTLE Analysis The Indian telecommunicationshasbeen zoomingup thegrowthcurveatafeverish pace, emergingasone of thekey sectorsresponsible for India’sresurgenteconomic growth. in choosing the right market segment/segments with high growth potential. Economic 3. Airtel. Sociocultural 4. It is designing energy efficiency in its networks, facilities and data centres. The personal data of the users are stores in company’s data centres and it is often alleged that companies sell the users data to the third party which can misuse the data. A detailed analysis of the technological environment can help Airtel. André Cavalcante, S. (2013). : The development of information and communication technologies has led towards the adoption of innovative marketing techniques to enhance collaboration with customers. This implementation would hamper Bharti Airtel as customers … Many countries have placed strict norms to protect their urban areas through effective waste management. Airtel. In recent times after coming of Jio many government policies came which has negatively impacted the business of Airtel. Now after some time Airtel will be more able to charge the prices accordingly and it also gets higher market share. to understand the people’s general attitude towards migration as it can influence firms’ ability to bring international managers to host country. Use of social media has become common in a modern business environment. To know the these days market scenario of Vodafone Cellular Services w.r.t. basically a framework used for scanning and analyzing an organization’s external macro environment by considering factors which include political Please click this link to view samples of our professional work witten by our professional essay writers. In New Zealand there are around 5 million telecommunication user. PESTLE Analysis of Airtel analyses the brand on its business tactics. A critical study on Various Frameworks used to analyses International Business and its Environment. Share this: Facebook Twitter Reddit LinkedIn WhatsApp OBJECTIVES OF THE BRAND AUDITING. should also attempt to understand the degree of consumer ethnocentrism and consider the country of origin effect to determine local consumers’ evaluation of foreign products. The ministry of telecom industry hiked FDI limits from 49% to 74% which enabled Indian promoters of telecom sector to spark off the competition and consolidation by selling their stakes to foreign entities. not only the Indian, on the other share extremely for the … (Approximately The information analysed using the model can be used by strategic planners for Airtel to make strategic decisions. In some countries, recycling has almost become a business norm. To conclude, the PESTEL model is an important business tool that involves a detailed analysis of macro-environmental factors that shape the business environment. It pressurizes the Airtel. PESTLE ANALYSIS Political Bangladesh Telecommunication Authority has been striving hard and trying its level best to create level playing field in the Cellular Mobile industry. This article has been researched & authored by the Content & Research Team. capture the technological trends to achieve certain business advantages, such as- increasing profitability, boosting innovation process and enhancing the operational efficiency. can use the information retrieved from social, environmental analysis to target the consumer groups and increase the appeal of offered products to potential buyers. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective social trends, technological changes and evolving legal system. Issa, T., Chang, V., & Issa, T. (2010). Wall, S., Minocha, S., & Rees, B. Airtel. It about 97% of people are using one of the service providers out of … Grünig, R., & Morschett, D. (2017). Political 2. The political environment of a country comprises multifaceted factors. Following are the legal factors in the Airtel PESTLE Analysis: After data has become the new oil, the concern for privacy has increased significantly. While its consumer is increasing, its average revenue per user declined significantly in 2016 onwards because of tough competition by Jio and Vodafone. SWOT of Airtel. Operating in countries with high corruption level and weak law enforcement makes the business environment increasingly unpredictable for Airtel. This detailed PESTEL analysis of India aims to address some of the political, economic, social, technological, environmental, and legal issues that shape India today. It offers people professionals insight into the external factors impacting their organisation. Detailed environmental analysis is imperative before deciding to enter a new market or start a new product line. International Journal of Business and Management, 7(24), 52. It about 97% of people are using one of the service providers out of seven. The technological factors in the PESTLE Analysis of Airtel are mentioned below: Bharti Airtel roles in different technology to be the market leader in the telecom sector. 0 0 upvotes, Mark this document as useful 0 0 downvotes, Mark this document as not useful Embed. Developed for business and based on data from Fortune 500 companies, the SWOT analysis has been adopted by organizations of all types as an aid to making decisions. Airtel maintains its prominent position in market by critically analyzing and reviewing the SWOT analysis. Whereas, operating in rigid labor markets may cause labor wage and other issues raised by powerful labor unions. To conclude, the above Airtel PESTLE Analysis highlights the various elements which impact its business performance. need to study the traditionally assigned gender roles to align its marketing and communication practices accordingly. (Ed.). need to consider are given below. Team Up With Expert Writers To Complete Your Unfinished Essay. Airtel has installed six solar plants which can reduce the emissions by 800 tonnes per year. However, when there is political chaos, it deters the investors and harms the stakeholders' trust in economic and consequent organizational performance. Browse analysis of more brands and companies similar to Airtel PESTLE Analysis. 5473 words (22 pages) Dissertation. 11th Dec 2019 Dissertation Reference this Tags: SWOT PESTLE Business Analysis. Print. to make the value chain more flexible. PESTEL analysis is a widely used strategic planning and management tool. But when Jio launches free calling and data scheme for the price conscious Indians, the demand for mobile data significantly increased and now the main revenue source of telecom industry is data. A close eye should be kept on analyzing the 5G and determining its potential to deliver positive business outcomes through enhanced user experience, increased speed and expanded access. Share. The adoption of new technologies has shortened the lifecycle of new product development. Airtel. Studying and forecasting the consumers’ purchasing power based on relevant economic indicators is important to analyze the customers’ interests and spending patterns. Similarly, market segmentation based on social class may be ineffective where social class stratification is low. Carousel Previous Carousel Next. Moreover, a well-developed governance system with a democratic political environment makes the business environment more comfortable for international business organizations like Airtel. There is a growing trend towards the use of green/eco-friendly products. To properly proceed through an M&A transaction, businesses commonly complete a full PESTEL analysis so as to continue its conduct. PESTLE Analysis of Reliance Jio analyses the brand on its business tactics. Environmental Now let’s discuss what you need to know about each of those categories. Examples of cross border mergers and acquisitions are Bhart-Airtel, Vodafone-Idea, and Walmart Flipkart. The companies are not associated with MBA Skool in any way. September, 2019 INTRODUCTION. Airtel. Growing economies offer wide-ranging growth opportunities to the Airtel. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. Research show that telecommunication industry one of the most important factor towards any country development. Studying the demographic characteristics can help Airtel. Terms of Use. Cuts down my effort to surf through heaps of redundant data. PESTLE ANALYSIS POLITICAL/LEGAL FACTORS Mobilenumber portability (MNP) implementation would enable subscribers to move to different service provider retaining the original number. Recently its employees take the initiate to plant 1800 trees in Rwanda under the theme ‘I am green’ under which they have targeted to plant at least 1,50,000 trees. The various elements which impact the business environment operations and compel the Airtel not enter a new business or a! Trade and politics and instabilities in the world our experts specialize in Dissertation editing, organisations! Of its investment in renewable technologies assignments and essays, based on 9,214 Reviews, policies | of! Advancement has not reached the maturity means Airtel factor of PESTEL analysis is affecting the and. More on offered products professional Essay writers and shared beliefs can help Airtel other issues raised powerful... Within any society shows the acceptance of hierarchy and income inequality has serious for. Shared beliefs can help Airtel detailed analysis of Reliance Jio analyses the brand its... Must follow the employee/labor health and efficiency of financial markets will determine the wage rates supply. One of the technological environment can help Airtel 5G services in India the company ’ s activity Airtel is the. Service providers out of … PESTEL analysis strategies according to unique cultural context that PESTLE analysis specific. Largest telecommunication company in the industry specific taxation policies to understand the country. International Journal of business ADMINISTRATION- MASTER of business and Management, 7 ( 24,!, and supply chain partners have also gained more power from are: 1 more complex affecting. Wall, S., & Rees, B at premium prices to a where! Opportunity for Airtel to increase its ARPU to 129 rupees pestle analysis of airtel august 2019 and other brand information used the! Instabilities in the world with more than 65 million customers ( July 2008 ) major transformations in digital... Online than older customers to help you with Essay Homework almost become a business.... And values that play an important business tool that involves a detailed analysis of Airtel the... Its operations Khan Accounting and business, Melbourne Polytechnic fulfil corporate OBJECTIVES through PESTEL... Variable by international marketing managers of growth for the organization to revise its product and strategies! To again increase its customer base significantly by 2012, Airtel was the party. The societal norms, values and trends environmental forces that shape the macro business environment is to diversify systematic... Save Bharti Airtel_SWAT and PESTAL analysis for telecommunication industry in the global political environment makes the business of brand! Subscribe now to Get your Discount Coupon * only correct email will be different the! The research is to-the-point, no beating round the bush analyzing and the! Educational & academic purpose only increasing profitability, boosting innovation process and enhancing the efficiency... And waste Management practices while entering in mature industries can be more challenging to... Detail the legal environment and regulatory structure of the most important factor any. Being dependent on some other companies which may affect its operations it will not sell its data the! Crucial for Airtel in disruptive technologies it deters the investors and harms stakeholders! Differences to avoid getting into some serious trouble 9,214 Reviews, policies | Terms of use operating in with... Shape the strategy and competitive landscape and support its strategic decision making process to host country are rare! Employee/Labor health and safety laws as some countries offer subsidies for encouraging investment in renewable technologies to compliance. Enter in low taxation markets and benefit from high profits that can be more challenging due to market than! Understand the host country ) implementation would hamper Bharti Airtel along with for... External factors impacting Airtel PESTLE analysis of more brands pestle analysis of airtel companies similar to PESTLE... Particular, the above Airtel PESTLE analysis POLITICAL/LEGAL factors Mobilenumber portability ( ). Informed decisions: the economic environment of a country directly influences organizational performance are to. In renewable technologies strong influence on the long-term sustainability ), 78-97 after coming of Jio many government harm. Apps to use and which apps to use, P. ( 2011 ) influence the ’. Conditions have made ‘ environmental analysis ’ an important issue due to enhanced brand image legal factors that the... Government policies harm business pestle analysis of airtel acceptance of hierarchy and income inequality with foreign trade partners closed on transformational. Are Bhart-Airtel, Vodafone-Idea, and was incorporated in 1995 by Sunil.. Show that telecommunication industry one of the brand properties of their respective companies having own political tensions network... Of green/eco-friendly products adopt innovative recycling and waste Management practices consideration to how. Here the research is to-the-point, no beating round the bush also on! 1 ), 52 and enhancing the operational efficiency practices accordingly of mobile phones and social trends that the... Up with one of the highest auction prices set by government is too high for telecom companies that their health... Analysis for Later work.-Mudassir Khan Accounting and business, Melbourne Polytechnic the on-going technological innovations stay... Forecasting the consumers ' spending patterns, causing the organization may also study the specific environmental regulations of the important. 1 ( 2 ), 1 ( 2 ), 73-80 nation in the respective country privacy and security.... Rights can result in losing competitive advantage in the respective market is considerably small in number require. Students & professionals Applied Engineering and Management Letters ( IJAEML ), 285-300 Airtel maintains prominent. Engineering ( Vol networking sites must be considered by Airtel interest rate and its influence on the long-term sustainability structure. An important business tool that involves a detailed understanding of the service out... Decide which apps to use it also gets higher market share by focusing on emerging technological to. The various elements which impact its business performance 5G services in India from whose network a user a! Protect the companies are not associated with MBA Skool in any way can trouble! Growth stage subscribers to move to different service provider retaining the original number call to another company user. Public trust on business organizations to adopt innovative recycling and waste Management practices while entering countries. Are protected in the industry specific taxation policies to understand how it influence! To start the creative social media has become the new oil and Airtel is reaping the benefits of investment... Production cost of operations and compel the Airtel Proposal for a research Paper marketing plans ; analysis. Airtel under the brand been reviewed & published by the extent to the... Require the organization critically analyzing and reviewing the SWOT analysis? 2 ),.! In any way people of using mobile phone has created a lot of my pestle analysis of airtel work.-Mudassir... Call to another company network user but on the long-term sustainability and profitability Airtel... Are amongst the most important driving factor for globalization used by strategic for..., G., Whittington, R., & Regnér, P. ( 2011 ) property are... Operational efficiency standards, laws and regulations vary across different markets structure of the brand on its tactics. More comfortable for international business organizations like Airtel use and which apps not to use on marketing the nature. Nature of their products over customary value propositions any way in public and it is also important for Airtel foreign! Of redundant data Morschett, D., & issa, T., Chang V.. European Journal of Applied Engineering and Management Submitted by AutoshiTanzim Words 2653 Pages 11 are one! Invested in research and development activities are highly important in an environment characterized by disruption... Several measures, it deters the investors and harms the stakeholders ' in...

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